“I don’t just build ideas. I build the organizations that make great ideas happen.”
Hello, I’m Alejo Molochnik — Chief Creative Officer and organizational architect. For 15 years I’ve built the organizations, operating models and AI workflows that turn ideas into consistent, award-winning campaigns.
Most recently: a 55-person organization across Madrid, Berlin and London for The Coca-Cola Company, and the systems that power it. 25+ awards along the way for Coca-Cola, Microsoft, BMW, Siemens and Unilever.
15+
Years
leadership
3
International teams
built & led
- WPP / Coca-Cola — Madrid, London, Berlin
- WT / Microsoft — Munich, Berlin, Buenos Aires
- POSSIBLE — Seattle, Munich, Buenos Aires
€1M+
Campaign
budgets
25+
International
awards
From crafting campaigns to architecting the organizations that make them.
Executive Creative Director and organizational architect with over 15 years turning creative capability into a scalable advantage for global brands — The Coca-Cola Company, Microsoft, BMW, Siemens and Unilever.
I build cross-functional teams across international hubs, design the operating models and AI-enabled workflows they run on, and stay close to the work they make. At Studio X that meant Creative Galaxy, a dynamic talent-allocation model later adopted in LatAm and Africa; SPRINT-X, a three-day ideation framework; and The Golden Spoon Award, still used to celebrate creative excellence.
- 2025 — nowCreative Transformation & AI Advisor
Independent · Madrid - 2023 — 2025Europe Creative Lead, The Coca-Cola Company
T&P / WPP · Madrid, Berlin, London - 2021 — 2023Director of Creative Development
WT / VML · Germany - 2015 — 2021Executive Creative Director, then VP Creative Lead
POSSIBLE (WPP) · Europe, LatAm - 2008 — 2015Creative Director
Conrad Caine · PubliQuest · Buenos Aires, Munich
- Fanta Haunted MansionFWA · New York Festivals · NMA
- Fanta / Xbox ColoursEffie
- Aquarius Sweat PaysNMA · Best in Food
- Coca-Cola RebornNMA
- Oasis Save the LunchbreakNMA
- Sky Football + FootballIAA New York — Branded Entertainment · ADC — PR / Corporate Communications · London International Festival — Viral
- Nokia Día NWave Rio — Integrated, Gold · Wave Rio — Viral, Gold · El Diente — Integrated, Gold · FIAP — Integrated, Silver · IAB — Gold
- Nokia Decilo con Buenos AiresFIAP — Integrated, Gold · FIAP — Viral, Gold · Wave Rio — Integrated, Bronze · IAB — Interactive, Gold · El Diente — Viral, Gold
- Movistar Amigos que buscan amigosLápiz Digital — Gold · Amauta — Silver · IAB — Viral, Gold
- Axe Vice — UnileverIAB — Hot Site, Gold
- Cruz Roja ArgentinaYoung Lions — Bronze
- Conrad CaineCREA — Best Agency Presentation