Executive Creative Director · Madrid
“I don’t just build ideas. I build the organizations that make great ideas happen.”
Alejo Molochnik
Executive Creative Director and organizational architect
For 15 years I’ve built the organizations, operating models and AI workflows that turn ideas into consistent, award-winning campaigns.
Most recently: a 55-person organization across Madrid, Berlin and London for The Coca-Cola Company, and the systems that power it.
15+
Years
leadership
3
International teams
built & led
- WPP / Coca-Cola — Madrid, London, Berlin
- WT / Microsoft — Munich, Berlin, Buenos Aires
- POSSIBLE — Seattle, Munich, Buenos Aires
€10M+
Campaign
budgets
25+
International
awards
01
Coca-Cola Beyond Tomorrowland Gates
02
Fanta Haunted Mansion
03
WPP Inhouse Studio
04
Coca-Cola Classic with a Spin
05
Diet Coke Love What You Love
06
Mercedes-AMG Thrivers
07
BMW Mountains
08
Volkswagen Become the Game
09
Coca-Cola Reborn
10
Fanta Colours Against Grey
11
Jack Daniel’s & Coca-Cola An Epic Mix
12
POSSIBLE Motion Studio
From crafting campaigns to architecting the organizations that make them.
Executive Creative Director and organizational architect with over 15 years turning creative capability into a scalable advantage for global brands — The Coca-Cola Company, Microsoft, BMW, Siemens and Unilever.
I build cross-functional teams across international hubs, design the operating models and AI-enabled workflows they run on, and stay close to the work they make. At Studio X that meant Creative Galaxy, a dynamic talent-allocation model later adopted in LatAm and Africa; SPRINT-X, a three-day ideation framework; and The Golden Spoon Award, still used to celebrate creative excellence.
- 2025 — nowCreative Transformation & AI Advisor
Independent · Madrid - 2023 — 2025Europe Creative Lead, The Coca-Cola Company
T&P / WPP · Madrid, Berlin, London - 2021 — 2023Director of Creative Development
WT / VML · Germany - 2015 — 2021Executive Creative Director, then VP Creative Lead
POSSIBLE (WPP) · Europe, LatAm - 2008 — 2015Creative Director
Conrad Caine · PubliQuest · Buenos Aires, Munich
- Fanta Haunted MansionFWA · New York Festivals · NMA
- Fanta / Xbox ColoursEffie
- Aquarius Sweat PaysNMA · Best in Food
- Coca-Cola RebornNMA
- Oasis Save the LunchbreakNMA
- Sky Football + FootballIAA New York — Branded Entertainment · ADC — PR / Corporate Communications · London International Festival — Viral
- Siemens LegendsCannes Lions — Bronze
- Nokia Día NWave Rio — Integrated, Gold · Wave Rio — Viral, Gold · El Diente — Integrated, Gold · FIAP — Integrated, Silver · IAB — Gold
- Nokia Decilo con Buenos AiresFIAP — Integrated, Gold · FIAP — Viral, Gold · Wave Rio — Integrated, Bronze · IAB — Interactive, Gold · El Diente — Viral, Gold
- Movistar Amigos que buscan amigosLápiz Digital — Gold · Amauta — Silver · IAB — Viral, Gold
- Axe Vice — UnileverIAB — Hot Site, Gold
- Cruz Roja ArgentinaYoung Lions — Bronze
- Conrad CaineCREA — Best Agency Presentation