Alejo
Molochnik

Portrait of Alejo Molochnik.

“I don’t just build ideas. I build the organizations that make great ideas happen.”

Hello, I’m Alejo Molochnik — Chief Creative Officer and organizational architect. For 15 years I’ve built the organizations, operating models and AI workflows that turn ideas into consistent, award-winning campaigns.

Most recently: a 55-person organization across Madrid, Berlin and London for The Coca-Cola Company, and the systems that power it. 25+ awards along the way for Coca-Cola, Microsoft, BMW, Siemens and Unilever.

Here’s what those organizations built.

Executive Creative Director

Career highlights at a glance

15+

Years
leadership

3

International teams
built & led

  • WPP / Coca-Cola — Madrid, London, Berlin
  • WT / Microsoft — Munich, Berlin, Buenos Aires
  • POSSIBLE — Seattle, Munich, Buenos Aires

€1M+

Campaign
budgets

25+

International
awards

Global brands led
  • Coca-Cola
  • Microsoft
  • Unilever
  • BMW
  • Siemens
The Work

Case 01

BMW
Mountains

Client
BMW
Channels
YouTube content, interactive Alpine guide, mobile app
Creative Lead
Alejo Molochnik — POSSIBLE
Campaign key visual: two snow peaks either side of the words Face Your Mountain, with a fine topographic contour line running across.

Forget traditional sponsorship. BMW as the architect of unforgettable mountain experiences — turning the slopes into a place of sophisticated adventure.

Video case

The platform

A blue BMW parked on a snow road as a skier jumps overhead through a forest.
Website section: Alpine Guide, with destination cards over a contour line.
Website section: xDrive Cup and Freeride, with photography cards.
Website section: xDrive Models and News, showing a BMW X5.
Website section: Our Community and Partners and Friends.
YouTube channel for BMW Mountains showing the Alpine Guide Series.
Tablet mockup of the BMW Mountains video player over a mountain lake.

Case 02

Fanta
Haunted Mansion

Client
Fanta — The Coca-Cola Company
Moment
Halloween

Conquering Halloween with a spooky video game. Imagine Fanta as a leading producer of video games — that’s exactly what the Fanta Haunted Mansion made it.

Case 03

WPP
Virtual Studio

Organization
WPP Madrid
Scope
Live content capture, post-production, review workflows

Inside the WPP Madrid ecosystem: in-house facilities designed for live content capture, post-production and review — with speed, quality and control.

Case 04

Jack Daniel’s & Coca-Cola
An Epic Mix

Client
Jack Daniel’s & Coca-Cola
Team
WPP Studio X

The first Studio X brief — and the one that became an epic benchmark.

Case 05

Coca-Cola
Beyond Tomorrowland Gates

Client
The Coca-Cola Company
Audience
Gen Z

Gen Z dreams of Tomorrowland. What if we could give them a taste of it before the gates even open?

Case 06

Fanta
From Grey to Great

Client
Fanta — The Coca-Cola Company
Moment
Blue Monday

Making Fanta flavours pop on Blue Monday. Launching a vibrant new range on the greyest day of the year demanded a disruptive approach.

Case 07

Volkswagen
Become the Game

Client
Volkswagen

We didn’t just bring fans to the game. We enhanced the journey, with an experience that made them feel part of it.

Contact

Let’s build what comes next.

LinkedIn linkedin.com/in/alejomolok