Alejo Molochnik
← All work

Case 01 · Platform

BMW
Mountains

Client
BMW
Channels
YouTube content, interactive Alpine guide, mobile app
Creative Lead
Alejo Molochnik — POSSIBLE

Forget traditional sponsorship. BMW as the architect of unforgettable mountain experiences — turning the slopes into a place of sophisticated adventure.

The platform

Key visual: two snow peaks either side of the words Face Your Mountain, with a topographic contour line.
A blue BMW parked on a snow road as a skier jumps overhead.
Website section: Alpine Guide. Website section: xDrive Cup and Freeride. Website section: xDrive Models and News. Website section: Our Community.
YouTube channel for BMW Mountains showing the Alpine Guide Series. Tablet mockup of the BMW Mountains video player.
Contact

Let’s build what comes next.

LinkedIn /in/alejomolok